This was definitely another long chapter, but reasonably so as it was packed with information especially with it's long list of 'new' vocabulary which was bolded throughout the chapter in order to grab one's attention, which I found very helpful and informative. Like the last chapter, the end of the chapter is packed with essays in order to provide numerous examples which really helps if the reader needs to bounce their new found knowledge off actual argumentation essays.
Some of the many important lessons explained by this chapter was the difference between persuasion and argumentation as well as the various kind of appeals one would use if they were trying to persuade someone. So while persuasion typically uses three kinds of appeals (pathos, ethos, and logos) argumentation is meant to only appeal to reason (logos).
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